Electronics major Xiaomi India's director Manu Jain said that with nearly 90% of its sales in India from online marketplaces, time has come to "ramp up offline sales." In this regard, Xiaomi has introduced a new model of distribution called direct-to-retailer, which eliminates intermediaries, Jain added. Notably, Xiaomi reached 20 lakh units' sales in September quarter for the first time.
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